There is a big buzz in the blogosphere about a regulation that the FTC (Federal Trade Commission) is planning to approve late this summer. If that goes through, they will basically start going after bloggers “for any false claims or failure to disclose any conflict of interest.”
In other words, if you write a testimonial for a product you have never used, you might get busted. This part is the one that makes sense. The controversial one is the “failure to disclose any conflict of interest” one. This could involve bloggers who earned a freebie from a company and ended up writing about it (without disclosing the freebie), for example. Furthermore, it could also mean that you can’t use any affiliate links inside your blog or website without disclosing that you stand to earn money if someone clicks on them.
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